Professionals employed in businesses that need contacts and prospective clients, which means just about anyone in business.
LinkedIn is a ‘must have’ to include in an effective social selling strategy. Potential clients search for services and products on Google and social media – where do you appear in their results? We are firm believers that all professionals need a strong presence on LinkedIn that represents their professional brand. The site provides the ability to develop business relationships on a global scale and that is hard to beat!
LinkedIn is also essential for professionals in transition or considering transition. LinkedIn has become a primary resource for the recruiting industry worldwide. If you are a job seeker, you need a solid profile on LinkedIn – it’s that simple. Because LinkedIn has become a part of the hiring process, a searchable, keyword optimized profile is essential to your success. Remember: your competition is on LinkedIn!